PENGARUH KUALITAS PELAYANAN DAN FASILITAS TERHADAP NIAT BERKUNJUNG KEMBALI DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABLE MODERASI PADA KLINIK KECANTIKAN AFIFA SKINCARE CENTER NGAWI

Khorriati, Indri (2026) PENGARUH KUALITAS PELAYANAN DAN FASILITAS TERHADAP NIAT BERKUNJUNG KEMBALI DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABLE MODERASI PADA KLINIK KECANTIKAN AFIFA SKINCARE CENTER NGAWI. S1 thesis, Universitas PGRI Madiun.

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Abstract

Khorriati Indri, 2026. The Effect of Service Quality and Facilities on Repurchase Intention with Consumer Satisfaction as a Moderating Variable at Afifa Skincare Center Clinic in Ngawi. Faculty of Economics and Business. Management Study Program. Universitas PGRI Madiun. the development of the beauty clinic industry in Indonesia continues to increase along with rising public awareness of skin care and appearance (Krismajayanti et al., 2024). This study uses primary data obtained through questionnaires distributed to respondents. The sample size in this study is 187 respondents. This study utilizes SPSS for data analysis. The results indicate that service quality has a significant effect on repurchase intention. Facilities have a significant effect on repurchase intention. Consumer satisfaction is able to moderate the effect of facilities on repurchase intention. However, consumer satisfaction is unable to moderate the effect of service quality on repurchase intention. Keywords: Service Quality, Facilities, Consumer Satisfaction, Repurchase Intention.

Item Type: Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci: Kata Kunci: Kualitas Pelayanan, , Fasilitas, Kepuasan Pelanggan , Niat Berkunjung Kembali. Keywords: Service Quality, Facilities, Consumer Satisfaction, Repurchase Intention.
Subjects: A Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: INDRI KHORRIATI INDRI
Date Deposited: 30 Oct 2026 02:44
Last Modified: 30 Oct 2026 02:44
URI: http://eprint.unipma.ac.id/id/eprint/10817

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