EFFENDI, RINALDY MICHAEL (2026) ANALISIS E-WOM, KUALITAS PRODUK, DAN FASILITAS TERHADAP KEPUTUSAN PEMBELIAN PADA KOPI LOKAL DI MADIUN (Studi Kasus Pada Konsumen Cafe Kopi Handayani Di Madiun). S1 thesis, Universitas PGRI Madiun.
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Abstract
ABSTRACT Michael Rinaldy Effendi, 2026. Analysis of Electronic Word-of-Mouth, Product Quality, and Facilities on Purchase Decisions at Handayani Coffee and Roastery Madiun. Management Study Program, Faculty of Economics and Business, UNIVERSITAS PGRI MADIUN. Advisors (I) Dian Citaningtyas Ari Kadi, S.E., M.M. (II) Hendra Setiawan, S.E., M.M Abstract : The phenomenon of local coffee shops today shows that competition no longer relies solely on complete facilities, but also on the strength of consumer reviews and the quality of the products offered, as seen at Handayani Coffee and Roastery Madiun. Interestingly, the shop remains crowded with a significant number of visitors despite having several physical facility limitations, raising questions about the factors that drive purchase decisions among its consumer segment. This study aims to analyze the influence of Electronic Word-of-Mouth, Product Quality, and Facilities on Purchase Decisions, both partially and simultaneously. This study used a quantitative approach with an associative research type. Sampling was conducted using the purposive sampling technique on 385 respondents who were consumers of Handayani Coffee and Roastery Madiun. Data were analyzed using multiple linear regression with the aid of SPSS software, preceded by validity tests, reliability tests, and classical assumption tests. The results show the regression equation Y = 1.188 + 0.336X₁ + 0.461X₂ + 0.407X₃ with an F value of 280.836 and a coefficient of determination (R²) of 0.689. All three variables were proven to have a positive and significant effect, both partially and simultaneously, on Purchase Decisions, with Product Quality showing the most dominant influence (Beta 0.606), followed by Facilities (Beta 0.408) and Electronic Word-of-Mouth (Beta 0.348).
| Item Type: | Thesis/Skripsi/Tugas Akhir (S1) |
|---|---|
| Kata Kunci: | Kata Kunci: Electronic Word-of-Mouth, Kualitas Produk, Fasilitas, Keputusan Pembelian, Handayani Coffee and Roastery Madiun. Keywords: Electronic Word-of-Mouth, Product Quality, Facilities, Purchase Decisions, Handayani Coffee and Roastery Madiun. |
| Subjects: | A Social Sciences > H Social Sciences (General) A Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | EFFENDI RINALDY MICHAEL |
| Date Deposited: | 28 Oct 2026 06:38 |
| Last Modified: | 28 Oct 2026 06:38 |
| URI: | http://eprint.unipma.ac.id/id/eprint/10775 |
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