PEMBELIAN SPONTAN PADA KONSUMEN RITEL KESEHATAN DAN KECANTIKAN DENGAN PRICE DISCOUNT, STORE LOCATION, DAN STORE ATMOSPHERE ( Studi Kasus Pada Guardian Madiun )

Pradhini, Alviona Regita (2026) PEMBELIAN SPONTAN PADA KONSUMEN RITEL KESEHATAN DAN KECANTIKAN DENGAN PRICE DISCOUNT, STORE LOCATION, DAN STORE ATMOSPHERE ( Studi Kasus Pada Guardian Madiun ). S1 thesis, Universitas PGRI Madiun.

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Abstract

This study aims to determine whether price discounts, store location, and store atmosphere influence impulse buying among consumers of Guardian Madiun, both partially and simultaneously. The study was conducted on consumers who had previously made purchases at Guardian Madiun. The research sample consisted of 385 respondents, determined using the Lemeshow formula with a purposive sampling technique. This study employed a quantitative approach using multiple linear regression analysis, with data processed using SPSS. The results indicate that price discounts have a positive and significant effect on impulse buying among Guardian Madiun consumers. Store location also has a positive and significant effect on impulse buying and is the variable with the strongest influence. Likewise, store atmosphere has a positive and significant effect on impulse buying. Furthermore, price discounts, store location, and store atmosphere simultaneously have a positive and significant effect on impulse buying among Guardian Madiun consumers, contributing 39.0% to the variance in impulse buying behavior, while the remaining 61.0% is explained by other factors not examined in this study.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Kata Kunci: Price Discount, Store Location, Store Atmosphere, Impulse Buying. Keywords: Price Discount, Store Location, Store Atmosphere, Impulse Buying.
Subjects:	A Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	PRADHINI REGITA ALVIONA
Date Deposited:	23 Oct 2026 02:01
Last Modified:	23 Oct 2026 02:01
URI:	http://eprint.unipma.ac.id/id/eprint/10612

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