PENGARUH SOCIAL MEDIA MARKETING DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN ULANG MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA SEBLAK BLOOM NGAWI (Studi Kasus Pada Masyarakat Di Kota Ngawi)

Vanensia, Khofi Pritayola (2026) PENGARUH SOCIAL MEDIA MARKETING DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN ULANG MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA SEBLAK BLOOM NGAWI (Studi Kasus Pada Masyarakat Di Kota Ngawi). S1 thesis, Universitas PGRI Madiun.

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Abstract

This study is entitled "The Influence of Social Media Marketing and Product Quality on Repurchasing Decisions through Consumer Satisfaction as an Intervening Variable in Seblak Bloom Ngawi (A Case Study in the Community in Ngawi City)." The purpose of this study is to analyze the influence of social media marketing and product quality on repurchasing decisions through consumer satisfaction in the community in Ngawi City. This study uses a quantitative approach with a survey method. The sampling technique used is purposive sampling. Data were obtained through questionnaires distributed to 385 respondents and analyzed using IBM SPSS Statistics version 29. The results showed that social media marketing and product quality had a positive and significant effect on consumer satisfaction. Furthermore, social media marketing, product quality, and consumer satisfaction had a positive and significant effect on repurchasing decisions. Consumer satisfaction was also shown to positively and significantly mediate the influence of social media marketing and product quality on repurchasing decisions among Seblak Bloom Ngawi consumers.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Social Media Marketing; product quality; consumer satisfaction; repurchasing decisions
Subjects:	A Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	VANENSIA PRITAYOLA KHOFI
Date Deposited:	16 Oct 2026 06:23
Last Modified:	16 Oct 2026 06:23
URI:	http://eprint.unipma.ac.id/id/eprint/10227

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