Ansori, Ayub Al (2026) ANALISIS PENGARUH PROMOSI, PERSEPSI KUALITAS, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN TRANSSION HOLDINGS (INFINIX, TECNO, ITEL)(STUDI PADA MASYARAKAT KARESIDENAN MADIUN). S1 thesis, UNIVERSITAS PGRI MADIUN.
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Abstract
Analysis of the Influence of Promotion, Perceived Quality, and Perceived Price on Purchase Decisions of Transsion Holdings Smartphones (Infinix, Tecno, Itel): A Study on the Community of the Madiun Residency. Competition in Indonesia's smartphone industry has intensified, including among brands under Transsion Holdings, namely Infinix, Tecno, and Itel. Consumers' purchasing decisions are influenced by various factors, including promotion, perceived quality, and price perception. Therefore, this study aims to analyze the effect of promotion, perceived quality, and price perception on the purchasing decisions of Transsion Holdings smartphones (Infinix, Tecno, and Itel) among the people of the Madiun Residency. This study employed a quantitative approach with an explanatory research design. The population consisted of people in the Madiun Residency who had purchased or used Transsion Holdings smartphones. A total of 384 respondents were selected using a purposive sampling technique. Data were collected through questionnaires using a five-point Likert scale and analyzed using multiple linear regression with the assistance of IBM SPSS Statistics. The results indicate that promotion has a positive and significant effect on purchasing decisions, with a significance value of 0.000 (<0.05). Perceived quality also has a positive and significant effect on purchasing decisions, with a significance value of 0.000 (<0.05). Likewise, price perception has a positive and significant effect on purchasing decisions, with a significance value of 0.000 (<0.05). Therefore, all research hypotheses are accepted. These findings imply that better promotional activities, higher perceived product quality, and more favorable price perceptions contribute to stronger purchasing decisions for Transsion Holdings smartphones among consumers in the Madiun Residency.
| Item Type: | Thesis/Skripsi/Tugas Akhir (S1) |
|---|---|
| Kata Kunci: | Keywords: Promotion, Perceived Quality, Price Perception, Purchasing Decision, Transsion Holdings. |
| Subjects: | A Social Sciences > H Social Sciences (General) A Social Sciences > HB Economic Theory A Social Sciences > HF Commerce |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | ANSORI AL AYUB |
| Date Deposited: | 15 Oct 2026 05:10 |
| Last Modified: | 15 Oct 2026 05:10 |
| URI: | http://eprint.unipma.ac.id/id/eprint/10060 |
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