DAMPAK TREN BELANJA DI PLATFORM E-COMMERCE TERHADAP KUNJUNGAN KONSUMEN DI PASAR BABADAN DESA TULUNGREJO, KECAMATAN MADIUN, KABUPATEN MADIUN

SA'ADAH, HANIF (2026) DAMPAK TREN BELANJA DI PLATFORM E-COMMERCE TERHADAP KUNJUNGAN KONSUMEN DI PASAR BABADAN DESA TULUNGREJO, KECAMATAN MADIUN, KABUPATEN MADIUN. S1 thesis, Universitas PGRI Madiun.

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Abstract

This study aims to analyze the influence of shopping trends on e-commerce platforms on consumer visits to Babadan Market and identify factors influencing consumer visits, obstacles faced by traders, forms of cooperation between traders, strategies implemented to increase consumer visits, and the role of the government in addressing the development of e-commerce. This research uses a qualitative approach with a case study. Data were obtained through observation, interviews, and documentation. Then, they were analyzed using data reduction, data presentation, and conclusion drawing techniques. The research results show that the development of e-commerce is a major factor influencing the decline in consumer visits to Babadan Market, due to its convenience, practicality, and various attractive promotions. This situation has resulted in declining vendor income and increased business competition. To maintain market existence, vendors implement strategies such as improving product quality, providing friendly service, offering competitive prices, and utilizing social media as a promotional tool. Furthermore, cooperation between vendors and government support through market revitalization and improving facilities and infrastructure are crucial efforts to increase the attractiveness of traditional markets amidst the growth of e-commerce.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	e-commerce; kunjungan konsumen; pasar tradisional e-commerce; consumer visits; traditional markets
Subjects:	A Social Sciences > HB Economic Theory A Social Sciences > HC Economic History and Conditions A Social Sciences > HD Industries. Land use. Labor A Social Sciences > HF Commerce A Social Sciences > HM Sociology
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Ekonomi
Depositing User:	HANIF SA'ADAH HANIF
Date Deposited:	27 Jul 2026 05:27
Last Modified:	27 Jul 2026 05:27
URI:	http://eprint.unipma.ac.id/id/eprint/8132

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