PENGARUH MEDIA SOSIAL, CELEBRITY ENDORSEMENT, DESAIN PRODUK, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPATU FUTSAL MEREK “ORTUSEIGHT” (Studi Kasus Pengguna Sepatu futsal "ORTUSEIGHT” di Kota Madiun)

ALBIYANASHAR, AHMADAN (2026) PENGARUH MEDIA SOSIAL, CELEBRITY ENDORSEMENT, DESAIN PRODUK, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPATU FUTSAL MEREK “ORTUSEIGHT” (Studi Kasus Pengguna Sepatu futsal "ORTUSEIGHT” di Kota Madiun). S1 thesis, Universitas PGRI Madiun.

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Abstract

This study aims to provide empirical evidence regarding the influence of social media, celebrity endorsements, product design, and product quality on the purchase decision of "ORTUSEIGHT" Brand Futsal Shoes (A Case Study of "ORTUSEIGHT" Futsal Shoe Users in Madiun City). This research is descriptive with a quantitative approach. The sample in this study consisted of 385 respondents. The sampling method used was purposive sampling. Data collection in this study used a questionnaire. The data analysis technique in this study used a test tool in the form of SmartSPSS 25 software. The results of the study prove that Social Media (X1) has a positive and significant influence on Purchasing Decisions (Y) in the Case Study of "Ortuseight" Futsal Shoe Users in Madiun City, Celebrity Endorsement (X2) has a conclusion that a positive and significant influence on Purchasing Decisions (Y) in the Case Study of "Ortuseight" Futsal Shoe Users in Madiun City, Product Design (X3) has a positive and significant influence on Purchasing Decisions (Y) Case Study of "Ortuseight" Futsal Shoe Users in Madiun City, Product Quality (X4) has a positive and significant influence on Purchasing Decisions (Y) Case Study of "Ortuseight" Futsal Shoe Users in Madiun City.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Celebrity Endorsment, Desain Produk, Kualitas Produk, Keputusan Pembelian., dan Media Sosial.
Subjects:	A Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	AHMADAN ALBIYANASHAR AHMADAN
Date Deposited:	15 Apr 2026 05:30
Last Modified:	15 Apr 2026 05:30
URI:	http://eprint.unipma.ac.id/id/eprint/7338

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