PENGARUH CO BRANDING, KUALITAS PRODUK DAN E PROMOTION TERHADAP KEPUTUSAN PEMBELIAN SEPATU AEROSTREET (studi empiris pada konsumen Aerostreet Kota Madiun)

FAUZY, HUSEIN NUR (2025) PENGARUH CO BRANDING, KUALITAS PRODUK DAN E PROMOTION TERHADAP KEPUTUSAN PEMBELIAN SEPATU AEROSTREET (studi empiris pada konsumen Aerostreet Kota Madiun). S1 thesis, Universitas PGRI Madiun.

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Abstract

This study aims to determine the effect of Co-Branding, Product Quality, and E-Promotion on Purchase Decisions for Aerostreet shoes in Madiun City. This study uses a quantitative approach with a survey method. The sample was obtained through a purposive sampling technique, with the respondent criteria being the people of Madiun City who have purchased Aerostreet shoes. Data analysis used a test tool in the form of SPSS 25 software. The results of the study indicate that partially Co-Branding, Product Quality, and E-Promotion each have a positive and significant effect on Purchase Decisions. Simultaneously, these three variables also have a significant effect on Purchase Decisions for Aerostreet shoes.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Co Branding; Kualitas Produk; E Promotion; Keputusan Pembelian
Subjects:	A Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis
Depositing User:	FAUZY NUR HUSEIN
Date Deposited:	18 Oct 2025 02:38
Last Modified:	18 Oct 2025 02:38
URI:	http://eprint.unipma.ac.id/id/eprint/5659

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