PENGARUH MARKETING AFFILIATE, KEPERCAYAAN MEREK, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN FACETOLOGY TRIPLE CARE SUNSCREEN (Studi Kasus Gen Z Di Kota Madiun) SKRIPSI

AILANI, ZAHWA NURA (2025) PENGARUH MARKETING AFFILIATE, KEPERCAYAAN MEREK, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN FACETOLOGY TRIPLE CARE SUNSCREEN (Studi Kasus Gen Z Di Kota Madiun) SKRIPSI. S1 thesis, Universitas PGRI Madiun.

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Abstract

This study aims to analyze the influence of affiliate marketing, brand trust, and product quality on purchasing decisions for Facetology Triple Care Sunscreen among Generation Z in Madiun City. Sunscreen products have become essential in skincare routines, especially for Gen Z, who are highly conscious of skin health and active social media users. Facetology, a rising local brand, utilizes affiliate marketing strategies to expand its marketing reach. Despite negative issues regarding its comedogenic potential, Facetology remains popular with consumers, indicating that other factors influence purchasing decisions. This study used a quantitative approach with primary data collected through questionnaires. The sampling technique used a non-probability sampling method with a purposive sampling approach, and 384 respondents who had purchased Facetology Triple Care Sunscreen were recruited. Data analysis was performed using multiple linear regression using SPSS version 25. The results showed that affiliate marketing, brand trust, and product quality, both partially and simultaneously, had a positive and significant influence on purchasing decisions.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Affiliate Marketing, Brand Trust, Product Quality, Purchasing Decisions, Generation Z, Facetology, Marketing Affiliate, Kepercayaan Merek, Kualitas Produk, Keputusan Pembelian, Generasi Z, Facetology
Subjects:	A Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	AILANI NURA ZAHWA
Date Deposited:	20 Oct 2025 03:27
Last Modified:	20 Oct 2025 03:27
URI:	http://eprint.unipma.ac.id/id/eprint/5613

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