Pengaruh Brand trust, Kualitas produk dan Lifestyle terhadap keputusan pembelian Air minum dalam kemasan galon merek AQUA (Studi kasus pada masyarakat pengguna air minum dalam kemasan galon merek AQUA di Kota Madiun)

Novitasari, Luppy (2025) Pengaruh Brand trust, Kualitas produk dan Lifestyle terhadap keputusan pembelian Air minum dalam kemasan galon merek AQUA (Studi kasus pada masyarakat pengguna air minum dalam kemasan galon merek AQUA di Kota Madiun). S1 thesis, Universitas PGRI Madiun.

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ABSTRAK.pdf
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Abstract

The Influence of Brand Trust, Product Quality, and Lifestyle towards Purchasing Decisions for AQUA Brand Bottled Water (A Case Study of AQUA Brand Bottled Water Users in Madiun City). This study aims to determine the influence of brand trust, product quality, and lifestyle towards purchasing decisions for AQUA brand bottled water in Madiun City. This study was conducted among AQUA brand bottled water users in Madiun City. This study used a quantitative approach with a survey method through the distribution of questionnaires to 385 respondents who were AQUA brand bottled water users in Madiun City. The data analysis technique used was multiple linear regression, using SPSS 25. The results of this study indicate that brand trust significantly influences purchasing decisions for AQUA products, product quality significantly influences purchasing decisions for AQUA products, and lifestyle significantly influences purchasing decisions for AQUA products in Madiun City. Keywords: Brand Trust, Product Quality, Lifestyle, Purchasing Decisions.

Item Type: Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci: Brand trust;Kualitas produk;Lifestyle
Subjects: Z Bibliography. Library Science. Information Resources > Z665 Library Science. Information Science
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: LUPPY NOVITASARI LUPPY
Date Deposited: 16 Oct 2025 06:28
Last Modified: 16 Oct 2025 06:28
URI: http://eprint.unipma.ac.id/id/eprint/5347

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