ANALISIS DIFERENSIASI PRODUK, BRAND IMAGE, DAN STORE ATMOSPHERE TERHADAP KEPUASAN KONSUMEN PADA BISNIS COFFEE SHOP DI KOTA MADIUN (Studi Kasus Pada Sea Coffee)

Mubarok, Ubaidillah (2026) ANALISIS DIFERENSIASI PRODUK, BRAND IMAGE, DAN STORE ATMOSPHERE TERHADAP KEPUASAN KONSUMEN PADA BISNIS COFFEE SHOP DI KOTA MADIUN (Studi Kasus Pada Sea Coffee). S1 thesis, Universitas PGRI Madiun.

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Abstract

The results show the regression equation Y = -7.673 + 0.684X1 + 0.445X2 + 0.363X3 with an F value of 298.014 and a coefficient of determination (Adjusted R²) of 0.699. All three variables were proven to have a positive and significant effect, both partially and simultaneously, on Consumer Satisfaction, with Product Differentiation showing the most dominant influence (Beta 0.670), followed by Brand Image (Beta 0.473) and Store Atmosphere (Beta 0.363).

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Diferensiasi Produk, Brand Image, Store Atmosphere, Kepuasan Konsumen, Sea Coffee Kota Madiun. Product Differentiation, Brand Image, Store Atmosphere, Consumer Satisfaction, Sea Coffee Madiun City.
Subjects:	A Social Sciences > HB Economic Theory A Social Sciences > HC Economic History and Conditions
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	UBAIDILLAH MUBAROK UBAIDILLAH
Date Deposited:	28 Oct 2026 06:59
Last Modified:	28 Oct 2026 06:59
URI:	http://eprint.unipma.ac.id/id/eprint/10787

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