FERNANDA, HESTI AYU (2026) PENGARUH LOKASI, HARGA, KUALITAS PRODUK, DAN MOTIF PRODUK TERHADAP MINAT BELI ULANG DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA TOKO BATIK KENCANA UNGU DI PASAR GEDE MADIUN (Studi pada Konsumen Toko Batik Kencana Ungu, Pasar Gede Madiun). S1 thesis, Universitas PGRI Madiun.
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Abstract
ABSTRACT Hesti Ayu Fernanda. Student ID 2203102091. Management Study Program, Faculty of Economics and Business, Universitas PGRI Madiun. The Influence of Location, Price, Product Quality, and Product Motifs on Repurchase Intention with Consumer Satisfaction as an Intervening Variable at Kencana Ungu Batik Shop, Pasar Gede Madiun. Undergraduate Thesis. Management Study Program, Faculty of Economics and Business, Universitas PGRI Madiun. Supervisors: (I) Rizal Ula Ananta Fauzi, S.E., M.M., (II) Rihan Mustafa Zahri, S.E., M.Ak. Abstract : Increasingly intense business competition in the batik sector at Pasar Gede Madiun has prompted Kencana Ungu Batik Shop to enhance consumer satisfaction and repurchase intention. Sales fluctuations during 2025 highlight the need to understand the factors influencing consumer behavior. This study aims to analyze the influence of location, price, product quality, and product motifs on repurchase intention, both directly and indirectly through consumer satisfaction as an intervening variable. The study employs a quantitative approach with a causal-associative research design. The sample consists of 388 respondents selected using the accidental sampling technique based on the Lemeshow formula. Data analysis was conducted using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with the aid of SmartPLS 4.0. The results indicate that location, price, product quality, and product motifs have a positive and significant influence on consumer satisfaction. Price emerged as the most dominant factor, while location had the least influence. Consumer satisfaction was also found to have a positive and significant effect on repurchase intention and successfully mediated the influence of all independent variables on repurchase intention. The research model explains 61.6% of the variation in consumer satisfaction and 70.5% of the variation in repurchase intention, both falling within the moderate category. These findings confirm that consumer satisfaction plays a crucial role in fostering repurchase loyalty. Furthermore, this study contributes to the literature by examining product motifs as an independent variable—a factor that has been relatively under-researched within Indonesia's batik craft industry.
| Item Type: | Thesis/Skripsi/Tugas Akhir (S1) |
|---|---|
| Kata Kunci: | Lokasi, Harga, Kualitas Produk, Motif Produk, Kepuasan Konsumen, Minat Beli Ulang, PLS-SEM. Keywords: Location, Price, Product Quality, Product Motif, Consumer Satisfaction, Repurchase Intention, PLS-SEM. |
| Subjects: | A Social Sciences > H Social Sciences (General) A Social Sciences > HB Economic Theory A Social Sciences > HC Economic History and Conditions |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | FERNANDA AYU HESTI |
| Date Deposited: | 27 Oct 2026 07:27 |
| Last Modified: | 27 Oct 2026 07:27 |
| URI: | http://eprint.unipma.ac.id/id/eprint/10774 |
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