Pengaruh Social Media Instagram, Historis Dan Daya Tarik Visual Terhadap Kepuasan Wisatawan Melalui Keputusan Berkunjung Pada Wisata Benteng Van Den Bosch Ngawi

Agatha, Almira Dwi (2026) Pengaruh Social Media Instagram, Historis Dan Daya Tarik Visual Terhadap Kepuasan Wisatawan Melalui Keputusan Berkunjung Pada Wisata Benteng Van Den Bosch Ngawi. S1 thesis, Universitas PGRI Madiun.

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Abstract

This study aims to analyze the influence of social media, Instagram, historical sites, and visual appeal on tourist satisfaction through their decision to visit Fort Van Den Bosch in Ngawi. The study used a quantitative approach with a survey method. Data were collected through questionnaires and analyzed using path analysis. The results showed that all independent variables had a positive and significant influence on both the decision to visit and tourist satisfaction. The decision to visit also served as a mediating variable in increasing tourist satisfaction. These findings demonstrate the importance of digital promotion, strengthening historical value, and enhancing visual appeal to enhance the competitiveness of heritage tourism destinations. Keywords: Instagram Social Media, History, Visual Appeal, Visit Decision, Tourist Satisfaction.

Item Type: Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci: Kata kunci: Social Media Instagram, Historis, Daya Tarik Visual, Keputusan Berkunjung, Kepuasan Wisatawan. Keywords: Instagram Social Media, History, Visual Appeal, Visit Decision, Tourist Satisfaction.
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
A Social Sciences > HF Commerce
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: AGATHA DWI ALMIRA
Date Deposited: 26 Oct 2026 06:55
Last Modified: 26 Oct 2026 06:55
URI: http://eprint.unipma.ac.id/id/eprint/10710

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