Pengaruh Daya Tarik, Amenity, Harga dan Electronic Word of Mouth terhadap Keputusan Berkunjung Wisatawan pada Taman Wisata Desa (TWD) Jabung Magetan

RIFANDAYANTI, NADIVA (2026) Pengaruh Daya Tarik, Amenity, Harga dan Electronic Word of Mouth terhadap Keputusan Berkunjung Wisatawan pada Taman Wisata Desa (TWD) Jabung Magetan. S1 thesis, Universitas PGRI Madiun.

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Abstract

This study aims to determine the influence of tourist attraction, amenity, price, and electronic word of mouth on tourists' visiting decisions at Taman Wisata Desa (TWD) Jabung. This study used a quantitative research method. The population consisted of tourists who had visited Taman Wisata Desa (TWD) Jabung. The sample consisted of 384 respondents selected using purposive sampling. Data were collected through questionnaires and analyzed using Statistical Package for the Social Sciences (SPSS) version 26. The results showed that tourist attraction had a positive and significant influence on tourists' visiting decisions at Taman Wisata Desa (TWD) Jabung. Amenity also had a positive and significant influence on tourists' visiting decisions. In addition, price had a positive and significant influence on tourists' visiting decisions. Electronic word of mouth also had a positive and significant influence on tourists' visiting decisions. Therefore, all hypotheses in this study were accepted. This means that better tourist attractions, adequate amenities, appropriate prices, and positive electronic word of mouth can increase tourists' visiting decisions at Taman Wisata Desa (TWD) Jabung.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Tourist Attraction; Amenity; Price; Electronic Word of Mouth; Visiting Decision
Subjects:	A Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	NADIVA RIFANDAYANTI NADIVA
Date Deposited:	26 Oct 2026 05:17
Last Modified:	26 Oct 2026 05:17
URI:	http://eprint.unipma.ac.id/id/eprint/10701

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