ANALISIS PROMOSI, DAYA TARIK, AKSESIBILITAS DAN HARGA TERHADAP KEPUTUSAN BERKUNJUNG DI KEMUNING SKY HILLS (STUDI TIKET MASUK DI KEMUNING SKY HILLS DI KARANGANYAR)

SETIYOWATI, ENY (2026) ANALISIS PROMOSI, DAYA TARIK, AKSESIBILITAS DAN HARGA TERHADAP KEPUTUSAN BERKUNJUNG DI KEMUNING SKY HILLS (STUDI TIKET MASUK DI KEMUNING SKY HILLS DI KARANGANYAR). S1 thesis, Universitas PGRI Madiun.

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Abstract

The tourism industry in Indonesia continues to develop along with the increasing public interest in recreation and nature-based tourism. This study is entitled Analysis of Promotion, Tourist Attraction, Accessibility, and Price on the Decision to Visit Kemuning Sky Hills (A Study of Admission Tickets at Kemuning Sky Hills, Karanganyar). This study uses primary data collected through questionnaires distributed to respondents. The sample consisted of 385 respondents. Data analysis was conducted using SPSS. The results show that promotion has a significant effect on the decision to visit Kemuning Sky Hills. The better the promotion carried out through various media, the higher the tourists' decision to visit. Tourist attraction has a significant effect on the decision to visit Kemuning Sky Hills. The uniqueness of tourist attractions, facilities, and experiences provided can increase tourists' interest in choosing Kemuning Sky Hills as a tourist destination. Accessibility has a significant effect on the decision to visit Kemuning Sky Hills. Ease of access to the destination, travel convenience, and the availability of supporting facilities are factors that encourage tourists in making their decision to visit. Ticket price has a significant effect on the decision to visit Kemuning Sky Hills. Ticket prices that are considered affordable and commensurate with the benefits obtained can increase tourists' confidence in deciding to visit.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Promotion, Tourist Attraction, Accessibility, Price, Decision to Visit.
Subjects:	A Social Sciences > HE Transportation and Communications A Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ENY SETIYOWATI ENY
Date Deposited:	30 Oct 2026 02:45
Last Modified:	30 Oct 2026 02:45
URI:	http://eprint.unipma.ac.id/id/eprint/10493

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