PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN DI USAHA PENJUALAN JAGUNG LINTANG JAGAD KABUPATEN MADIUN

Adisanjoyo, Mulyo (2025) PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN DI USAHA PENJUALAN JAGUNG LINTANG JAGAD KABUPATEN MADIUN. S1 thesis, Universitas PGRI Madiun.

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Abstract

Mulyo Adisanjoyo. 2025. The Influence of Price and Product Quality on Consumer Satisfaction in the Lintang Jagad Corn Sales Business, Madiun Regency. Management Departement, Faculty of Economics and Business, Universitas PGRI Madiun. Advisor (I) Dr. Apriyanti, S.E., M.M., CPSMM, Advisor (II) Metik Asmike, S.E., M.M. This study aims to provide empirical evidence regarding the influence of price and product quality on consumer satisfaction in the Lintang Jagad corn sales business in Madiun Regency. The research approach uses a quantitative method with a sample of 97 respondents who are consumers who have made purchases during the research period. The sampling technique uses non-probability sampling with an accidental sampling method. Data collection is done by distributing questionnaires directly to respondents. Data analysis uses the help of the SPSS version 25 program, including validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, as well as t-tests and F-tests. The results of the study indicate that: (1) price has a positive and significant effect on consumer satisfaction, which means that the more affordable and in accordance with the quality received, the level of consumer satisfaction increases; (2) product quality also has a positive and significant effect on consumer satisfaction, which indicates that good corn quality can increase buyer satisfaction; and (3) simultaneously, price and product quality have a positive and significant effect on consumer satisfaction in the Lintang Jagad corn sales business in Madiun Regency. Thus, these two variables are important factors that business actors need to pay attention to in order to increase consumer satisfaction and loyalty. Keywords: Price, Product Quality, Consumer Satisfaction.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Price, Product Quality, Consumer Satisfaction.
Subjects:	A Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	MULYO ADISANJOYO MULYO
Date Deposited:	16 Oct 2026 03:02
Last Modified:	16 Oct 2026 03:02
URI:	http://eprint.unipma.ac.id/id/eprint/10042

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