Nisa, Nayla Choirun (2024) Pengaruh Content Marketing Dan Daya Tarik Wisata Terhadap Keputusan Berkunjung Melalui Minat Berkunjung Wisatawan (Studi Empiris Pada Taman Kreasi Alam Jatimori Ponorogo). S1 thesis, Universitas PGRI Madiun.
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Abstract
This study aimed to determine the influence of Content Marketing and Tourist Attractions towards Visiting Decisions with Visiting Interests as the intervening variable. This study used a quantitative approach. Primary data was obtained through a google form distributed to visitors to Jatimori Nature Creation Park, Ponorogo with a minimum of one visit. The sample used was 385 respondents and processed using SmartPLS 4 software. The results of this study are: (1) Content Marketing and Tourist Attractions have a positive and significant effect towards Tourist Visiting Interest; (2) Content Marketing and Tourist Attractions have a positive and significant effect towards Tourist Visiting Decisions.
Item Type: | Thesis/Skripsi/Tugas Akhir (S1) |
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Kata Kunci: | Content Marketing, Daya Tarik, Pariwisata, Wisatawan |
Subjects: | A Social Sciences > HF Commerce |
Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
Depositing User: | NISA CHOIRUN NAYLA |
Date Deposited: | 04 Oct 2024 06:38 |
Last Modified: | 04 Oct 2024 06:38 |
URI: | http://eprint.unipma.ac.id/id/eprint/2176 |
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