agustina, ratih (2024) PENGARUH LINGKUNGAN SOSIAL DAN PENDAPATAN ORANGTUA TERHADAP PERILAKU KONSUMTIF DENGAN GAYA HIDUP SEBAGAI VARIABEL INTERVENING MAHASISWA FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN UNIVERSITAS PGRI MADIUN. S1 thesis, Universitas PGRI Madiun.
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Abstract
Research this has a purpose (1) to determine the influence of the social environment on the lifestyle of students at the teaching and education faculty at PGRI Madiun University (2) find out the influence of parental income on the lifestyle of students in the teaching and education faculty at PGRI Madiun University (3) find out the influence of the social environment on the consumptive behavior of students in the teaching and education faculty at PGRI Madiun University (4) find out the influence of parents income on behavior consumptive students of the teaching and education faculty at PGRI Madiun University(5) find out the influence of the social environment on consumptive behavior through Lifestyle among students at the teaching and Education faculty at PGRI Madiun University (6) find out the influence of parental income on consumptive behavior through Lifestyle among students at the teaching and Education faculty at PGRI Madiun University. This research is included in quantitative research using a survey method where samples are taken by distributing questionnaires. The data collection method used in this research was a questionnaire using a Likert scale. The population used in this research was 584 FKIP students at PGRI Madiun University. The sample in this study amounted to 237 samples using a sampling technique based on proportional stratified random sampling. The results of the social environment and lifestyle variables have a calculated t value of 0.244 with a significance value of 0.807. Because the social environment and lifestyle are interaction variables that have significance above 0.05, the lifestyle variable is an influencing variable. The results of the variable parental income and lifestyle have a calculated t value of 1.136 with a significance of 0.257. Because parental income and style are interaction variables that have significance above 0.05, the lifestyle variable is an influencing variable. The results of hypothesis testing show that the significance value of the social environment variable is 0.036 < 0.05 and tcount is 2.105 > 1.651. This states that the social environment has a positive and significant influence on student consumption behavior. Furthermore, the results of hypothesis testing show that the significance value of the parental income variable is 0.002 < 0.05 and tcount is 6.166 > 1.651. This means that the research results state that parents' opinions have a positive and significant influence on students' consumer behavior. , The results of the interaction of the Lifestyle variable with the Social Environment can be seen tcount of 0.244 while the ttable value is 1.651 so that tcount xvi is 0.244 > ttable 1.651 and it is known that the significant value of the interaction variable between Lifestyle and the Social Environment is 0.807 > 0.05. This means that lifestyle has succeeded in influencing the social environment and consumer behavior.The interaction results of the Lifestyle variable on Parental Income can be seen as tcount is 1.136 while the ttable value is 1.651. then tcount is 1.136 < ttable 1.651 and it is known that the significant value of the interaction variable between Lifestyle and Consumptive Behavior is 0.257>0.05. This means that lifestyle influences the relationship between parental income variables and consumer behavior. The research results show that the social environment and parental income have a positive and significant effect on student consumption behavior. This shows that both a positive social environment and high parental income can increase student consumption behavior, with lifestyle as a determining factor in the influence of the social environment.
| Item Type: | Thesis/Skripsi/Tugas Akhir (S1) |
|---|---|
| Kata Kunci: | Social Environment; Parental Income; Lifestyle; Consumptive Behavior. |
| Subjects: | L Education > L Education (General) |
| Divisions: | Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Ekonomi |
| Depositing User: | AGUSTINA RATIH NUR |
| Date Deposited: | 10 Aug 2024 04:54 |
| Last Modified: | 10 Aug 2024 04:54 |
| URI: | http://eprint.unipma.ac.id/id/eprint/477 |
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