PENGARUH KUALITAS PRODUK, HARGA, ELECTRONIC WORD OF MOUTH DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN PRODUK MOTOR LISTRIK DI KOTA MADIUN

AMINAH, NADINDA NUR (2025) PENGARUH KUALITAS PRODUK, HARGA, ELECTRONIC WORD OF MOUTH DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN PRODUK MOTOR LISTRIK DI KOTA MADIUN. S1 thesis, Universitas PGRI Madiun.

	Text HALAMAN DEPAN.pdf Download (1MB)
	Text ABSTRACT.pdf Download (10kB)
	Text BAB I.pdf Download (514kB)
	Text BAB II.pdf Download (382kB)
	Text BAB III.pdf Restricted to Repository staff only Download (245kB)
	Text BAB IV.pdf Restricted to Repository staff only Download (647kB)
	Text BAB V.pdf Download (32kB)
	Text DAFTAR PUSTAKA.pdf Download (140kB)
	Text LAMPIRAN.pdf Restricted to Repository staff only Download (1MB)

Abstract

This research aims to identify the influence of product quality, price, electronic word of mouth and lifestyle on purchasing decisions for electric motorbike products in Madiun City. This research seeks to understand how variables such as product quality, price, electronic word of mouth and lifestyle influence consumer decisions in choosing an electric vehicle. It is hoped that the results of this research can provide a basis for developing more effective marketing strategies, so as to increase the adoption of electric vehicles in the market. The research method used in this research is a quantitative research method with a causal research design chosen based on the research objectives. The results of this research show that the variables product quality, price, electronic word of mouth and lifestyle have a positive and significant effect on purchasing decisions for electric motorbike products in Madiun City.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	product quality, price, electronic word of mouth, lifestyle, purchasing decisions
Subjects:	A Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management A Social Sciences > HF Commerce A Social Sciences > HM Sociology
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	AMINAH NUR NADINDA
Date Deposited:	08 May 2025 04:34
Last Modified:	08 May 2025 04:34
URI:	http://eprint.unipma.ac.id/id/eprint/3072

Actions (login required)

View Item