PENGARUH EVENT PARIWISATA, PROMOSI, DAN E-WOM TERHADAP KEPUTUSAN BERKUNJUNG DI TAMAN WISATA NGEMBAG KABUPATEN PONOROGO

TRIANDY, ARY FEBRI (2025) PENGARUH EVENT PARIWISATA, PROMOSI, DAN E-WOM TERHADAP KEPUTUSAN BERKUNJUNG DI TAMAN WISATA NGEMBAG KABUPATEN PONOROGO. S1 thesis, Universitas PGRI Madiun.

[img] Text
halaman depan.pdf
Download (1MB)
[img] Text
abstrak.pdf
Download (332kB)
[img] Text
Bab I.pdf
Download (371kB)
[img] Text
Bab II.pdf
Download (462kB)
[img] Text
Bab III.pdf
Restricted to Repository staff only
Download (414kB)
[img] Text
Bab IV.pdf
Restricted to Repository staff only
Download (462kB)
[img] Text
Bab V.pdf
Download (35kB)
[img] Text
daftar pustaka.pdf
Download (241kB)
[img] Text
lampiran ok.pdf
Restricted to Repository staff only
Download (2MB)

Abstract

This study aims to provide empirical evidence on the influence of tourism events, promotion, and Electronic Word of Mouth (E-WOM) on visiting decisions at Ngembag Tourism Park, Ponorogo Regency. This research is a quantitative study with a sample size of 385 respondents. Data collection was carried out using questionnaires. The sampling technique employed non-probability sampling with a purposive sampling method. The data analysis method used in this study was SPSS 25. The results of this study demonstrate that: 1) Tourism events have a positive and significant effect on visiting decisions at Ngembag Tourism Park. 2) Promotion has a positive and significant effect on visiting decisions at Ngembag Tourism Park. 3) Electronic Word of Mouth (E-WOM) has a positive and significant effect on visiting decisions at Ngembag Tourism Park.

Item Type: Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci: Tourism Events; Promotion; E-WOM; Visiting Decisions; Ngembag Tourism Park.
Subjects: A Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: TRIANDY FEBRI ARY
Date Deposited: 02 May 2025 06:44
Last Modified: 02 May 2025 06:44
URI: http://eprint.unipma.ac.id/id/eprint/3063

Actions (login required)

View Item View Item
Repository UNIPMA is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.