WIAYUNDA, VENNA (2025) Pengaruh Harga, Kemudahan, Kualitas Pelayanan, Dan E-Wom Terhadap Keputusan Menggunakan Layanan Transportasi Online Maxim Di Kota Madiun. S1 thesis, Universitas PGRI Madiun.
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Abstract
Venna Wiayunda. 2025. The Influence of E-Wom Social Media Instagram and Venna Wiayunda. 2025. The Influence of Price, Convenience, Service Quality, and E-WOM on the Decision to Use Maxim Online Transportation Services in Madiun City. Thesis Management Study Program, Faculty of Economics and Business, Universitas PGRI Madiun. Advisor (I) Dr. Apriyanti, S.E., M.M. Advisor (II) Hendra Setiawan, S.E., M.M. The purpose of this study is to determine the effect of price, ease, service quality, and e-WOM on the decision to use Maxim online transportation services in Madiun City. The existing phenomenon shows that Maxim's price is relatively affordable, with easy-to-use applications, making it accessible to many people. Furthermore, the satisfying service quality and positive e-WOM have attracted many people to use Maxim. The population in this study is all users of the Maxim online transportation application in Madiun City. This study uses a quantitative approach, which is conducted by using primary data obtained through a questionnaire. The data analysis method used is multiple linear regression analysis using SPSS 25 software with a sample size of 384 respondents. The results of this study indicate that partially, the variables of price (X1), ease (X2), service quality (X3), and e-WOM (X4) have a positive and significant effect on the decision to use Maxim online transportation services in Madiun City. Keywords: Price, Convenience, Service Quality, E-WOM, Transportation Service Decision
| Item Type: | Thesis/Skripsi/Tugas Akhir (S1) |
|---|---|
| Kata Kunci: | Harga, Kemudahan, Kualitas Pelayanan, E-WOM, Keputusan Layanan Transportasi Price, Convenience, Service Quality, E-WOM, Transportation Service Decision |
| Subjects: | A Social Sciences > HB Economic Theory A Social Sciences > HC Economic History and Conditions |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | VENNA WIAYUNDA VENNA |
| Date Deposited: | 07 May 2025 03:32 |
| Last Modified: | 07 May 2025 03:32 |
| URI: | http://eprint.unipma.ac.id/id/eprint/3042 |
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