MINAT BELI MEMEDIASI PRICE BUNDLING DAN PRODUCT BUNDLING TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Kopi Kenangan di Kota Madiun)

Luvita, Sisca Aulia (2025) MINAT BELI MEMEDIASI PRICE BUNDLING DAN PRODUCT BUNDLING TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Kopi Kenangan di Kota Madiun). S1 thesis, Universitas PGRI Madiun.

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Abstract

The aim of this research is to provide empirical evidence that buying interest mediates price bundling and product bundling on purchasing decisions (Case Study of Kopi Kenangan in Madiun City). The research method used in this research is quantitative using a sample of 384 respondents. The data analysis technique used is path analysis using SPSS25 software. The research results show that (1) partially there is a significant influence of the price bundling and product bundling variables on purchasing decisions (2) partially there is a significant influence of the price bundling variable and the product bundling variable on purchasing interest, (3) the purchasing interest variable has a significant influence on purchasing decisions, (4) purchasing interest is able to become a mediating variable between price bundling and purchasing decisions, (5) purchasing interest is able to become a mediating variable between product bundling and purchasing decisions (Case study of Kopi Kenangan in Madiun City).

Item Type: Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci: Price Bundling, Product Bundling, Purchase Decision, Purchase Interest, Price Bundling, Product Bundling, Keputusan Pembelian, Minat Beli
Subjects: A Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: LUVITA AULIA SISCA
Date Deposited: 30 Apr 2025 04:26
Last Modified: 30 Apr 2025 04:26
URI: http://eprint.unipma.ac.id/id/eprint/3005

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