PENGARUH PERSEPSI HARGA, PERSEPSI KUALITAS, DAN PERSEPSI KEMUDAHAN TERHADAP MINAT MENONTON DI CINEMA XXI SUNCITY MALL MADIUN

UNZIA, ROSIDATUL AMMA (2024) PENGARUH PERSEPSI HARGA, PERSEPSI KUALITAS, DAN PERSEPSI KEMUDAHAN TERHADAP MINAT MENONTON DI CINEMA XXI SUNCITY MALL MADIUN. S1 thesis, Universitas PGRI Madiun.

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Abstract

This study aimed to determine the Influence of Price Perception, Quality Perception and Ease of Convenience towards Watching Interest at Cinema XXI Suncity Mall Madiun. This study used a quantitative research method. The population of this study were Madiun residency people who had never watched at Cinema XXI Suncity Mall Madiun as many as 384 people who went through a google form questionnaire. The data collection technique for this study used the Non-probability Sampling technique with a sampling method using Purposive Sampling. The data analysis method for this study used Multiple Linear Regression analysis using the SPSS 25 program. Data analysis was carried out using the Classical Assumption Test, Multiple Linear, t-Test. The results of this study prove: (1) Price Perception has a positive and significant effect towards Watching Interest at Cinema XXI Suncity Mall Madiun; (2) Quality Perception has a positive and significant effect towards Watching Interest at Cinema XXI Suncity Mall Madiun; (3) Ease of Convenience has a positive and significant effect towards Watching Interest at Cinema XXI Suncity Mall Madiun.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Persepsi Harga, Persepsi Kualitas, Persepsi Kemudahan, Minat Menonton. Price Perception, Quality Perception, Convenience Perception, Watching Interest.
Subjects:	A Social Sciences > H Social Sciences (General) A Social Sciences > HB Economic Theory A Social Sciences > HF Commerce A Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	UNZIA AMMA ROSIDATUL
Date Deposited:	22 Oct 2024 03:42
Last Modified:	22 Oct 2024 03:42
URI:	http://eprint.unipma.ac.id/id/eprint/2548

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