PENGARUH FEAR OF MISSING OUT, ELECTRONIC WORD OF MOUTH, PERSEPSI HARGA, DAN PERSEPSI KUALITAS PRODUK TERHADAP MINAT BELI (STUDI KASUS KONSUMEN DI MIOO MIOO GELATO DI KOTA MADIUN)

Anggraini, Choiriyah (2024) PENGARUH FEAR OF MISSING OUT, ELECTRONIC WORD OF MOUTH, PERSEPSI HARGA, DAN PERSEPSI KUALITAS PRODUK TERHADAP MINAT BELI (STUDI KASUS KONSUMEN DI MIOO MIOO GELATO DI KOTA MADIUN). S1 thesis, Universitas PGRI Madiun.

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Abstract

ABSTRACT The Influence of the Fear of Missing Out, Electronic Word of Mouth, Price Perception, and Product Quality Perception of Buying Interest (Consumer Case Study At Mioo Mioo Gelato in Madiun City). This study aimed to analyze the effect of Fear of Missing Out (FOMO), Electronic Word of Mouth (E-WOM), price perceptions, and product quality perceptions of consumer buying interest in Mioo Mioo Gelato in Madiun City. This study used a quantitative approach with the SEM-PLS method. Data was collected through a questionnaire distributed to Mioo Mioo Gelato consumers in Madiun City. This research sample was 200 respondents. The data analysis technique used was multiple regression analysis to test the relationship between independent variables (Fear of Missing Out, Electronic Word of Mouth, Price Perceptions, and Product Quality Perceptions) with dependent variables (buying interest). The results of this study show Fear of missing out variables, electronic words of mouth, and product quality perceptions have a positive and significant effect towards purchase interest while price perception variables have a negative effect towards purchasing interest. Keywords: Fear of Missing Out, Electronic Word of Mouth, Price Perception, Quality Perception and Interest.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Keywords: Fear of Missing Out, Electronic Word of Mouth, Price Perception, Quality Perception and Interest.
Subjects:	A Social Sciences > HM Sociology A Social Sciences > HN Social history and conditions. Social problems. Social reform
Depositing User:	CHOIRIYAH ANGGRAINI CHOIRIYAH
Date Deposited:	09 Oct 2024 02:55
Last Modified:	09 Oct 2024 02:55
URI:	http://eprint.unipma.ac.id/id/eprint/2470

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