PENGARUH PRODUCT, PRICE, PROMOTION, PLACE TERHADAP KEPUTUSAN PEMBELIAN USAHA MIKRO KECIL MENENGAH (UMKM) TAMAN KELUN MADIUN

Triadi, Nofan (2024) PENGARUH PRODUCT, PRICE, PROMOTION, PLACE TERHADAP KEPUTUSAN PEMBELIAN USAHA MIKRO KECIL MENENGAH (UMKM) TAMAN KELUN MADIUN. S1 thesis, Universitas PGRI Madiun.

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Abstract

The aim of this research is to provide empirical evidence regarding the influence of Product, Pice, Promotion and Place on product purchasing decisions at Taman Kelun Madiun MSMEs. The data source used is primary data, data obtained from data collection using a questionnaire with a sample of 404 respondents. The research method used is a quantitative approach using Structural Equation Model (SEM) analysis with the help of SmartPLS (Partial Least Square) software Version 4.0. The results of this research: Product has a positive and significant effect on purchasing decisions at Taman Kelun MSMEs, Price has a positive and significant effect on purchasing decisions at Taman Kelun MSMEs, Promotion has no positive and significant effect on purchasing decisions at Taman Kelun MSMEs and Place has a positive and significant effect on purchasing decisions at Taman Kelun MSMEs.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Product, Price, Promotion, Place, Keputusan Pembelian
Subjects:	A Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	NOFAN TRIADI NOFAN
Date Deposited:	12 Oct 2024 03:51
Last Modified:	12 Oct 2024 03:51
URI:	http://eprint.unipma.ac.id/id/eprint/2439

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