PENGARUH LIVE STREAMING DAN HARGA DISKON TERHADAP MINAT BELI ULANG MELALUI KEPUASAN PELANGGAN PENGGUNA SHOPEE PRODUK SOMETHINC PADA MASYARAKAT KOTA MADIUN

Hartati, Shinta Dwi (2024) PENGARUH LIVE STREAMING DAN HARGA DISKON TERHADAP MINAT BELI ULANG MELALUI KEPUASAN PELANGGAN PENGGUNA SHOPEE PRODUK SOMETHINC PADA MASYARAKAT KOTA MADIUN. S1 thesis, Universitas PGRI Madiun.

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Abstract

The aim of this study was to determine the influence of live streaming and discount prices towards repurchase interest through customer satisfaction of somethinc shopee product users in the Madiun city community. This study was a quantitative with a sample of 384 respondents. The sampling method was taken by purposive sampling. Data collection using a questionnaire distributed via google form. The data analysis technique used a test tool in the form of smartPLS 3.0 software. The results of this study are: live streaming does not affect customer satisfaction, discount prices affect customer satisfaction, live streaming affects repurchase interest, discount prices affect repurchase interest, customer satisfaction affects repurchase interest, live streaming does not affect repurchase interest through customer satisfaction, and discount prices affect repurchase interest through customer satisfaction. Keywords: Live streaming, Discount Price, Repurchase Interest, Customer Satisfaction.

Item Type: Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci: Live streaming, Discount Price, Repurchase Interest, Customer Satisfaction.
Subjects: A Social Sciences > HB Economic Theory
A Social Sciences > HF Commerce
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: HARTATI DWI SHINTA
Date Deposited: 08 Oct 2024 05:03
Last Modified: 08 Oct 2024 05:03
URI: http://eprint.unipma.ac.id/id/eprint/2435

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