PENGARUH SUBJECT NORMA, WORD OF MOUTH (WOM), LOKASI, DAN FASILITAS TERHADAP KEPUTUSAN BERKUNJUNG (Studi Kasus Pada Taman Bantaran Kota Madiun)

Robianti, Sindi (2024) PENGARUH SUBJECT NORMA, WORD OF MOUTH (WOM), LOKASI, DAN FASILITAS TERHADAP KEPUTUSAN BERKUNJUNG (Studi Kasus Pada Taman Bantaran Kota Madiun). S1 thesis, Universitas PGRI Madiun.

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Abstract

ABSTRACT Sindi Robianti, 2024. The Influence of Subject Norms, Word of Mouth (WOM), Location and Facilities towards Visiting Decisions (Case Study at Bantaran Park, Madiun City).Management Study Program, Faculty of Economics and Business, PGRI Madiun University. Supervisor I: Dr. Rizal Ula Ananta Fauzi S.E., M.M. Supervisor II: Dian Citaningtyas Ari Kadi, S.E., M.M. This research was to provide empirical evidence regarding the influence of subject norms, word of mouth (WOM), location and facilities towards visiting decisions (case study at Bantaran Park, Madiun City). This type of research was descriptive research with a quantitative approach. The sample in this study amounted to 385 respondents. The sampling method was using a purposive sampling. Data collection in this research used a questionnaire distributed via Google Form. The data analysis technique in this research used a test tool in the form of SmartSPSS 25 software. The results of the research prove: Subject Norms have no significant influence towards the decision to visit, Word of Mouth (WOM) has a significant influence on the decision to visit, Location has a significant positive influence towards the decision to visit, and Facilities have an influence significant to the decision to visit Taman Bantaran Madiun City.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Subject Norms, Word Of Mouth (WOM), Location, Facilities.
Subjects:	A Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	SINDI ROBIANTI SINDI
Date Deposited:	07 Oct 2024 07:18
Last Modified:	07 Oct 2024 07:18
URI:	http://eprint.unipma.ac.id/id/eprint/2406

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