PENGARUH REPUTASI MEREK, KUALITAS PRODUK, DAN HARGA TERHADAP REPURCHASE INTENTION PRODUK RESPIRO RIDINGWARE MADIUN (Studi Kasus pada Konsumen Respiro Ridingware Madiun)

RIZKIAWAN, ADITIYA (2024) PENGARUH REPUTASI MEREK, KUALITAS PRODUK, DAN HARGA TERHADAP REPURCHASE INTENTION PRODUK RESPIRO RIDINGWARE MADIUN (Studi Kasus pada Konsumen Respiro Ridingware Madiun). S1 thesis, Universitas PGRI Madiun.

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Abstract

ABSTRACT Aditiya Rizkiawan. 2024. The Influence of Brand Reputation, Product Quality, and Price towards Repurchase Intention for Respiro Ridingware Madiun Products (Case Study of Respiro Ridingware Madiun Consumers). Thesis. Management Department, Faculty of Economics and Business, Universitas PGRI Madiun. Supervisor (I) Dian Citaningtyas Ari Kadi, S.E., M.M., Supervisor (II) Hendra Setiawan, S.E., M.M The aim of this research was to determine whether there was an influence of Brand Reputation, Product Quality and Price towards Repurchase Intention for Respiro Ridingware Madiun Products. The research sample was 152 respondents. The sampling technique was purposive sampling. The research method used was quantitative descriptive analysis using the Partial Least Square (PLS) technique with the support of the SmartPLS program version 4.1.0.4. The results of this research are that the Brand Reputation (X1) variable on Repurchase Intention (Y) shows T statistic value of 0.489 ≤ 1.97612 and P value of 0.625 > 0.05. The conclusion drawn is that the Brand Reputation variable does not have a significant effect towards the Repurchase Intention variable indicator for Respiro Ridingware Madiun products. The Product Quality variable (X2) on Repurchase Intention (Y) shows T statistic value of 2,718 ≥ 1.97612 and P value of 0.007 < 0.05. The conclusion drawn is that the Product Quality variable has a significant effect towards the Repurchase Intention variable indicator for Respiro Ridingware Madiun products. The Price variable (X3) on Repurchase Intention (Y) shows T statistic value of 4,329 ≥ 1.97612 and P value of 0.000 < 0.05. The conclusion drawn is that the Price variable has a significant effect towards the Repurchase Intention variable indicator for Respiro Ridingware Madiun products. obtained Fcount 339.48 > Ftable 0.157, which means that the variables brand reputation (X1), product quality (X2) and price (X3) simultaneously influence and contribute to repurchase intention (Y) of 81.2% (R-Square). Keywords: Brand Reputation, Product Quality, Price, Repurchase Intention.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Keywords: Brand Reputation, Product Quality, Price, Repurchase Intention.
Subjects:	A Social Sciences > H Social Sciences (General) A Social Sciences > HB Economic Theory A Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ADITIYA RIZKIAWAN ADITIYA
Date Deposited:	08 Oct 2024 02:45
Last Modified:	08 Oct 2024 02:45
URI:	http://eprint.unipma.ac.id/id/eprint/2395

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