PENGARUH HARGA, KUALITAS PELAYANAN, CONTENT MARKETING, ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN PELANGGAN PRABU MOTOR PONOROGO

Afif, Salas Fatkur Rohman (2024) PENGARUH HARGA, KUALITAS PELAYANAN, CONTENT MARKETING, ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN PELANGGAN PRABU MOTOR PONOROGO. S1 thesis, Universitas PGRI Madiun.

	Text Halaman Depan.pdf Download (885kB)
	Text Abstrak.pdf Download (309kB)
	Text BAB I Skripsi Salas.pdf Download (398kB)
	Text BAB II Skripsi Salas.pdf Download (413kB)
	Text BAB III Skripsi Salas.pdf Restricted to Repository staff only Download (326kB) | Request a copy
	Text BAB IV Skripsi Salas.pdf Restricted to Repository staff only Download (542kB) | Request a copy
	Text BAB V Skripsi Salas.pdf Download (29kB)
	Text DAFTAR PUSTAKA Skripsi Salas.pdf Download (195kB)
	Text Lampiran Skripsi Salas.pdf Download (3MB)

Abstract

ABSTRAK Salas Fatkur Rohman Afif, 2024. The Influence of Price, Service Quality, Content Marketing, Electronic Word of Mouth (E-WOM) on Prabu Motor Ponorogo Customers' Purchasing Decisions. Management Study Program, Faculty of Economics and Business, PGRI Madiun University. Supervisor I: Dr. Rizal Ula Ananta Fauzi, S.E., M.M. Supervisor II: Dr. Heny Sidanti, S.E., M.M. This research aims to provide empirical evidence regarding the influence of price, service quality, content marketing, and electronic word of mouth (E-WOM) on the purchasing decisions of Prabu Motor Ponorogo customers. This type of research includes descriptive research with a quantitative approach. The sample in this study amounted to 384 respondents. The sampling method uses a purposive sampling method. A questionnaire was used for data collection in this research. The data analysis technique in this research uses a test tool in the form of SmartSPSS 27 software. The results obtained from this research are: 1) Price has a significant effect on the purchasing decisions of Prabu Motor Ponorogo customers; 2) Service quality has a significant effect on purchasing decisions for Prabu Motor Ponorogo customers; 3) Content Marketing has a significant influence on the purchasing decisions of Prabu Motor Ponorogo customers; 4) Electronic Word of Mouth has a significant influence on purchasing decisions for Prabu Motor Ponorogo customers; 5) Price, Service Quality, Content Marketing, Electronic Word of Mouth simultaneously have a significant influence on the purchasing decisions of Prabu Motor Ponorogo customers.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Price, Service Quality, Content Marketing
Subjects:	A Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ROHMAN FATKUR SALAS
Date Deposited:	08 Oct 2024 03:57
Last Modified:	08 Oct 2024 03:57
URI:	http://eprint.unipma.ac.id/id/eprint/2360

Actions (login required)

View Item