Pengaruh E-Wom, Media Sosial Instagram, Dan Citra Destinasi Terhadap Minat Berkunjung Pada Sungai Maron Kabupaten Pacitan

Nurriyah, Muhardianti (2024) Pengaruh E-Wom, Media Sosial Instagram, Dan Citra Destinasi Terhadap Minat Berkunjung Pada Sungai Maron Kabupaten Pacitan. S1 thesis, Universitas PGRI Madiun.

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Abstract

The Influence of E-Wom Instagram Social Media and Destination Image towards Interest in Visiting the Maron River, Pacitan Regency. The aim of this research was to determine the influence of Electronic Word of Mouth (E-WOM), Instagram Social Media and Destination Image towards Interest in Visiting the Maron River, Pacitan Regency. The research method used in this research was quantitative using a sample of 385 respondents, using SPSS25 software. The research results show: there is a significant influence of Electronic Word of Mouth (E-WOM) towards interest in visiting, Instagram Social Media has a significant influence towards interest in visiting, Destination Image has a significant influence towards interest in visiting. Moreover, based on the Adjusted R Square value obtained at 0.897, it shows that there is an influence between E-WOM, Instagram Social Media, and Destination Image towards Interest in Visiting the Maron River, Pacitan Regency and it can be interpreted as 89.7%. The remaining 10.3% is influenced by other factors not explained in this research.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Keywords: E-WOM, Instagram Social Media, Destination Image, Visiting Interest.
Subjects:	A Social Sciences > HD Industries. Land use. Labor A Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	MUHARDIANT NURRIYAH MUHARDIANTI
Date Deposited:	07 Oct 2024 07:49
Last Modified:	07 Oct 2024 07:49
URI:	http://eprint.unipma.ac.id/id/eprint/2357

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