PENGARUH CITRA DESTINASI, FASILITAS WISATA, HARGA DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN BERKUNJUNG PADA TAMAN WISATA TAWUN KABUPATEN NGAWI

Kusumaningrum, Aprilliana (2024) PENGARUH CITRA DESTINASI, FASILITAS WISATA, HARGA DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN BERKUNJUNG PADA TAMAN WISATA TAWUN KABUPATEN NGAWI. S1 thesis, Universitas PGRI Madiun.

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Abstract

The Influence of Destination Image, Tourist Facilities Prices and Electronic Word of Mouth towards the Decision to Visit Tawun Tourism Park, Ngawi Regency. This research aimed to prove empirically the influence of destination image of tourist facilities, prices and electronic word of mouth towards the visit decision to Tawun Tourism Park, Ngawi Regency. This research was a quantitative study with a sample size of 384 people. The sampling method was using lemeshow samples. Data collection used a questionnaire distributed via Google Form. The data analysis technique used a test tool in the form of Structual Equation Modeling (SEM) with smartPLS Version 3.0. The results of this research show: Destination Image influences the Decision to Visit Tawun Tourism Park, Ngawi Regency. Tourist Facilities influence the Decision to Visit Tawun Tourism Park, Ngawi Regency. Price influences the Decision to Visit Tawun Tourism Park, Ngawi Regency. In addition, Electronic Word of Mouth influences Visit Decisions to Tawun Tourist Park, Ngawi Regency.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Keywords: Destination Image, Tourist Facilities, Prices, Electronic Word of Mouth, Decision to Visit.
Subjects:	A Social Sciences > HB Economic Theory A Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	APRILLIANA KUSUMANINGRUM APRILLIANA
Date Deposited:	07 Oct 2024 07:09
Last Modified:	07 Oct 2024 07:09
URI:	http://eprint.unipma.ac.id/id/eprint/2309

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