PENGARUH SOSIAL MEDIA MARKETING, CITRA DESTINASI, KEPUASAN PENGUNJUNG TERHADAP KEPUTUSAN BERKUNJUNG ULANG PADA PAHLAWAN STREET CENTER DI KOTA MADIUN (Studi Kasus pada Masyarakat Madiun) TAHUN 2024

WIJAYANTI, NADIRA AYU WULAN (2024) PENGARUH SOSIAL MEDIA MARKETING, CITRA DESTINASI, KEPUASAN PENGUNJUNG TERHADAP KEPUTUSAN BERKUNJUNG ULANG PADA PAHLAWAN STREET CENTER DI KOTA MADIUN (Studi Kasus pada Masyarakat Madiun) TAHUN 2024. S1 thesis, Universitas PGRI Madiun.

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Abstract

The aim of this study was to prove empirical evidence related to the Influence of Social Media Marketing. Destination Image, Visitor Satisfaction on the Revisit Decision. The method in this study was quantitative research. The sampling technique used purposive sampling technique, with a sample size of 384 respondents. The data collection technique used a questionnaire. While data analysis used SPSS The results of the study indicate: 1) There is a positive and significant influence of social media marketing towards the decision to revisit Pahlawan Street Center; 2) There is a positive and significant influence of destination image towards the decision to revisit Pahlawan Street Center; 3) There is a positive and significant influence of visitor satisfaction towards the decision to revisit Pahlawan Street Center; 4) There is a positive and significant influence of social media marketing. destination image, visitor satisfaction towards the revisit decision.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Keywords: Social Media Marketing. Destination Image, Visitor Satisfaction, Revisit Decision.
Subjects:	A Social Sciences > H Social Sciences (General) A Social Sciences > HB Economic Theory A Social Sciences > HC Economic History and Conditions A Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	WULAN AYU NADIRA
Date Deposited:	07 Oct 2024 02:48
Last Modified:	07 Oct 2024 02:48
URI:	http://eprint.unipma.ac.id/id/eprint/2298

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