PENGARUH HARGA, BRANDING, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI PRODUK SKINCARE SKINTIFIC PADA PROGRAM AFILIATOR DI TIKTOK SHOP (Studi Kasus pada Masyarakat di Kota Madiun)

Pambudi, Anung (2024) PENGARUH HARGA, BRANDING, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI PRODUK SKINCARE SKINTIFIC PADA PROGRAM AFILIATOR DI TIKTOK SHOP (Studi Kasus pada Masyarakat di Kota Madiun). S1 thesis, Universitas PGRI Madiun.

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Abstract

ABSTRACT Anung Pambudi The Effect of Price, Branding, and Product Quality on Purchasing Decisions Through Purchase Intention for Skintific Skincare Products in the Affiliator Program at Tiktok Shop (Case Study of People in Madiun City). Thesis. Management Study Program, Faculty of Economics and Business, PGRI Madiun University. Supervisor (I) Dr. Heny Sidanti, S.E., M.M. Supervisor (II) Dr. Apriyanti S.E., M.M. The purpose of this study was to determine the effect of price, branding, and product quality on purchasing decisions through buying interest in skincare skintific products in the affiliator program at tiktok shop in people in Madiun City. This research was conducted on the people of Madiun City who have bought skincare skintific products in the affiliator program at the tiktok shop with a sampling of 384 respondents. The research method used is a quantitative approach using Structural Equation Model (SEM) analysis using the help of SmartPLS version 3.0 software. The results of this study are price, branding, and product quality have a significant effect on buying interest in Skintific Skincare products in Madiun City. Price, branding, and product quality have a significant effect on purchasing decisions for Skintific Skincare products in Madiun City. Purchase interest can mediate the effect of price, branding, and product quality on purchasing decisions for Skintific Skincare products in Madiun City. Keywords: Price, Branding, Product Quality, Purchasing Decisions, Purchase Intention

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Price, Branding, Product Quality, Purchasing Decisions, Purchase Intention
Subjects:	A Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ANUNG PAMBUDI ANUNG
Date Deposited:	07 Oct 2024 03:33
Last Modified:	07 Oct 2024 03:33
URI:	http://eprint.unipma.ac.id/id/eprint/2261

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