PERAN E-WOM, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KONVEKSI ReT’Shirt DI ERA DIGITAL: STUDI KASUS DI KABUPATEN MADIUN

Hendytha, Ezra Daffa (2024) PERAN E-WOM, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KONVEKSI ReT’Shirt DI ERA DIGITAL: STUDI KASUS DI KABUPATEN MADIUN. S1 thesis, Universitas PGRI Madiun.

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Abstract

This study aims to examine the Role of Electronic Word of Mouth (E-WOM), Product Quality, and Price on the Purchasing Decisions of ReT’Shirt Convection: A Case Study in Madiun Regency. This type of research is quantitative. The sample in this study consistsof 385 respondents. The sampling method use dispurposive sampling. Data collection in this study was conducted using questionnaires. The data analysis technique used in this study is SmartPLS 4 Version 4.1.0.6. The results of this study are: 1) Electronic Word of Mouth has a significant effect on purchasing decisions; 2) Product quality has a significant effect on purchasing decisions; 3) Price has a significant effect on purchasing decisions.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Electronic Word of Mouth; Product Quality; Price.
Subjects:	A Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	HENDYTHA DAFFA EZRA
Date Deposited:	05 Oct 2024 04:40
Last Modified:	05 Oct 2024 04:40
URI:	http://eprint.unipma.ac.id/id/eprint/2233

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