ANALISIS PENGARUH TESTIMONI, ULASAN, DAN ENDORSEMENT TERHADAP MINAT BELI ULANG KONSUMEN PADA TOKO SEIKAT KEMBANG KOTA MADIUN

SAPUTRA, EGO DWI (2024) ANALISIS PENGARUH TESTIMONI, ULASAN, DAN ENDORSEMENT TERHADAP MINAT BELI ULANG KONSUMEN PADA TOKO SEIKAT KEMBANG KOTA MADIUN. S1 thesis, Universitas PGRI Madiun.

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Abstract

At this time, technology is increasingly keeping up with the times, one of the things that is also developing is social media, this is very natural because social media cannot be separated from the current generation, from the young and old. Apart from interacting, people often shop via the internet, in other words online shopping. Many online business people use social media promotion methods using testimonials, reviews and endorsements, one of which is the Flower Bundle Shop. Seikat Kembang's endorsement social media promotion can be said to be routine. However, quarterly turnover can be said to experience ups and downs in terms of sales turnover. This could be due to the inaccessibility of optimal endorsements by Instagram celebrities or there are also testimonials and negative reviews from consumers who are dissatisfied or misunderstood. The purpose of this research is to determine the influence of Testimonials, Reviews and Endorsements on the Seikat Kembang Shop, Madiun City. Using non-probability sampling techniques using a sample of 384 respondents. Data collection techniques using SPSS (Statistical Packager for Social Scientists) version 27. The results of this research show that Testimonials, Reviews and Endorsements have a positive and significant effect on Purchase Interest Repeat consumers.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Testimoni, Ulasan, Endorsement dan Minat Beli Ulang
Subjects:	A Social Sciences > HB Economic Theory A Social Sciences > HC Economic History and Conditions
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	SAPUTRA DWI EGO
Date Deposited:	10 Oct 2024 07:15
Last Modified:	10 Oct 2024 07:18
URI:	http://eprint.unipma.ac.id/id/eprint/2232

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