Pengaruh Content Marketing Dan Daya Tarik Wisata Terhadap Keputusan Berkunjung Melalui Minat Berkunjung Wisatawan (Studi Empiris Pada Taman Kreasi Alam Jatimori Ponorogo)

Nisa, Nayla Choirun (2024) Pengaruh Content Marketing Dan Daya Tarik Wisata Terhadap Keputusan Berkunjung Melalui Minat Berkunjung Wisatawan (Studi Empiris Pada Taman Kreasi Alam Jatimori Ponorogo). S1 thesis, Universitas PGRI Madiun.

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Abstract

This study aimed to determine the influence of Content Marketing and Tourist Attractions towards Visiting Decisions with Visiting Interests as the intervening variable. This study used a quantitative approach. Primary data was obtained through a google form distributed to visitors to Jatimori Nature Creation Park, Ponorogo with a minimum of one visit. The sample used was 385 respondents and processed using SmartPLS 4 software. The results of this study are: (1) Content Marketing and Tourist Attractions have a positive and significant effect towards Tourist Visiting Interest; (2) Content Marketing and Tourist Attractions have a positive and significant effect towards Tourist Visiting Decisions.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Content Marketing, Daya Tarik, Pariwisata, Wisatawan
Subjects:	A Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	NISA CHOIRUN NAYLA
Date Deposited:	04 Oct 2024 06:38
Last Modified:	04 Oct 2024 06:38
URI:	http://eprint.unipma.ac.id/id/eprint/2176

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