PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN HERBORIST BODY SCRUB

Mulyawardhani, Alviana (2024) PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN HERBORIST BODY SCRUB. S1 thesis, Universitas PGRI Madiun.

	Text Sampul depan.pdf Download (392kB)
	Text Abstract.pdf Download (39kB)
	Text Bab 1.pdf Download (176kB)
	Text Bab 2.pdf Download (207kB)
	Text Bab 3.pdf Restricted to Repository staff only Download (196kB)
	Text Bab 4.pdf Restricted to Repository staff only Download (614kB)
	Text Bab 5.pdf Download (18kB)
	Text Daftar Pustaka.pdf Download (89kB)
	Text Lampiran.pdf Restricted to Repository staff only Download (2MB)

Abstract

The Influence of Product Quality, Brand Image, and Price towards Purchasin g Decisions of Herborist Body Scrub (Case Study on Consumers in Madiun City). T his study aimed to provide empirical data on each variable, the influence of product quality, brand image and price towards purchasing decisions of consumers using H erborist body scrub in Madiun City. This study was a quantitative with a sample of 3 84 respondents. Data collection using a questionnaire distributed via Google Form This study used the PLS-SEM Structural Equation Modeling (SEM) analysis techni que using a test tool in the form of SmartPLS3.0 software. The results of this study i ndicate: 1) Product quality has a positive and significant effect towards purchasing decisions, 2) Brand image does not have a positive and significant effect towards pu rchasing decisions, 3) Price has a positive and significant

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Product Quality; Brand Image; Price; Purchase Decision;
Subjects:	L Education > L Education (General)
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ALVIANA MULYAWARDHANI ALVIANA
Date Deposited:	07 Oct 2024 06:30
Last Modified:	07 Oct 2024 06:30
URI:	http://eprint.unipma.ac.id/id/eprint/2143

Actions (login required)

View Item