PENGARUH HARGA, KUALITAS PRODUK DAN FASHION LIFESTYLE TERHADAP KEPUTUSAN PEMBELIAN THRIFT FASHION (Studi Kasus pada Konsumen Thrifting Kota Madiun)

Saputra, Nayang Aurida Aji (2024) PENGARUH HARGA, KUALITAS PRODUK DAN FASHION LIFESTYLE TERHADAP KEPUTUSAN PEMBELIAN THRIFT FASHION (Studi Kasus pada Konsumen Thrifting Kota Madiun). S1 thesis, Universitas PGRI Madiun.

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Abstract

ABSTRACT Nayang Aurida Aji Saputra. 2024. The Influence of Price, Product Quality and Fashion Lifestyle towards Thrift Fashion Purchasing Decisions (Case Study on Thrifting Consumers in Madiun City). Thesis Management Study Program, Faculty of Economics and Business, Universitas PGRI Madiun. Advisor (I) Dr. Rizal Ula Ananta Fauzi, S.E., M.M. Advisor (II) Dr. Apriyanti, S.E., M.M. The aim of this study was to empirically determine the influence of price, product quality and fashion lifestyle towards thrift fashion purchasing decisions (case study on thrifting consumers in Madiun City). This study was conducted on visitors who had purchased thrift fashion products with a sample of 385 respondents. The research method used was a quantitative approach using purposive sampling techniques with the help of SPSS25 software. The results of this study are that price has a positive and significant influence towards purchasing decisions on thrift fashion products in Madiun City, product quality has a positive and significant influence towards purchasing decisions on thrift fashion products in Madiun City, fashion lifestyle has a positive and significant influence towards purchasing decisions on thrift fashion products in Madiun City. Simultaneously, the variables price, product quality and fashion lifestyle have a positive and significant influence towards purchasing decisions on thrift fashion products in Madiun City. Keywords: Price, Product Quality, Fashion Lifestyle, Purchasing Decisions

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Harga, Kualitas Produk, Fashion Lifestyle, Keputusan Pembelian
Subjects:	A Social Sciences > H Social Sciences (General) A Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	AJI AURIDA NAYANG
Date Deposited:	04 Oct 2024 06:44
Last Modified:	04 Oct 2024 06:44
URI:	http://eprint.unipma.ac.id/id/eprint/2140

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