PENGARUH PROMOSI, ONLINE CUSTOMER REVIEW, DAN HARGA, TERHADAP KEPUTUSAN PEMBELIAN PADA SEPATU PRODUK AEROSTREET (Studi Kasus Pengguna Shopee di Kota Madiun)

Ghafiqi, Bara Alfin (2024) PENGARUH PROMOSI, ONLINE CUSTOMER REVIEW, DAN HARGA, TERHADAP KEPUTUSAN PEMBELIAN PADA SEPATU PRODUK AEROSTREET (Studi Kasus Pengguna Shopee di Kota Madiun). S1 thesis, Universitas PGRI Madiun.

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Abstract

The Effect of Promotion, Online Customer Review, Prices for Purchasing Decisions of Aerostreet Product Shoes (Case Study of Shopee Users in Madiun). Management Study Program, Faculty of Economics and Business, Universitas PGRI Madiun. Supervisor I: Dr. Heny Sidanti, S.E., M.M., Supervisor II: Robby Sandhi Dessyarti, S.E., M.M. Purchasing decisions are a thought where individuals evaluate various choices and make choices towards certain product. This study used a quantitative approach with a survey research design. The research population was the people of Madiun City and have bought aerostreet product shoes. The technique used in this study was a purposive sampling. Researchers distributed questionnaires by dividing the google form link on social media with the criteria of the people of Madiun City and have bought one time. This research method used a quantitative approach using the SmartPls4.0 program, to determine the number of samples needed by researchers using the lemonhow formula, namely 385 respondents. This research was conducted based on the results of a survey that shows a number of purchasing decisions that are influenced by promotion, online customer review, and prices on aerostreet product shoes. The results of the study prove thatpromotion, online customer review, and prices have a positive and significant effect towards the decision to purchase aerostreet product shoes. Keywords: Promotion, Online Customer Review, Price, Purchase Decisions.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Promotion, Online Customer Review, Price, Purchase Decisions
Subjects:	A Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	GHAFIQI ALFIN BARA
Date Deposited:	08 Oct 2024 06:11
Last Modified:	08 Oct 2024 06:11
URI:	http://eprint.unipma.ac.id/id/eprint/2109

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