PENGARUH VARIASI PRODUK, KUALITAS PELAYANAN, DAN HARGA TERHADAP MINAT BELI ULANG KONSUMEN TOKO RHEY KOSMETIK MAGETAN (Studi Kasus Pada Pengguna Kosmetik Pada Toko RHEY Kosmetik Magetan)

FEBRIANA, SANTI DWI (2024) PENGARUH VARIASI PRODUK, KUALITAS PELAYANAN, DAN HARGA TERHADAP MINAT BELI ULANG KONSUMEN TOKO RHEY KOSMETIK MAGETAN (Studi Kasus Pada Pengguna Kosmetik Pada Toko RHEY Kosmetik Magetan). S1 thesis, Universitas PGRI Madiun.

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Abstract

This study aimed to determine whether there was an influence of product variation, service quality, and price towards consumer repurchase interest at RHEY Cosmetics Magetan store. This type of research used a quantitative approach. The number of samples used was 385 respondents. The sampling technique was Non-Probability Sampling and Purposive Sampling. The results of this study prove that, Product Variation has a positive and significant effect towards consumer repurchase interest at RHEY Cosmetics Magetan store, Service Quality has a positive and significant effect towards consumer repurchase interest at RHEY Cosmetics Magetan store, Price has a positive and significant effect towards consumer repurchase interest at RHEY Cosmetics Magetan store. Keywords: Product Variation, Service Quality, Price, Repurchase Interest.

Item Type: Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci: Keywords: Product Variation, Service Quality, Price, Repurchase Interest
Subjects: A Social Sciences > H Social Sciences (General)
A Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: FEBRIANA DWI SANTI
Date Deposited: 03 Oct 2024 04:23
Last Modified: 03 Oct 2024 04:23
URI: http://eprint.unipma.ac.id/id/eprint/2088

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