PENGARUH PACKAGING, BRANDING, LABELLING, DAN E-COMMERCE TERHADAP KEPUTUSAN PEMBELIAN PADA ROTI KERING UD NEW TWEETY (STUDI KASUS UD NEW TWEETY TAKERAN MAGETAN)

PRASTYANI, NONIK DYAH (2024) PENGARUH PACKAGING, BRANDING, LABELLING, DAN E-COMMERCE TERHADAP KEPUTUSAN PEMBELIAN PADA ROTI KERING UD NEW TWEETY (STUDI KASUS UD NEW TWEETY TAKERAN MAGETAN). S1 thesis, Universitas PGRI Madiun.

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Abstract

The aim of this study was to determine whether there was an influence of Packaging, Branding, Labelling, and E-commerce towards Purchasing Decisions on UD. New Tweety Dry Bread. The research sample was 385 respondents. The sampling technique was purposive sampling. The research method used was quantitative descriptive analysis through the use of the Partial Least Square (PLS) technique with the support of the SmartPLS version 4 program. The results of this study are: Packaging has a significant effect towards Purchasing Decisions on UD New Tweety Dry Bread. Branding has a significant effect towards Purchasing Decisions on UD New Tweety Dry Bread. Labeling has a significant effect towards Purchasing Decisions on UD New Tweety Dry Bread. E-commerce has a significant effect towards Purchasing Decisions on UD New Tweety Dry Bread. Keywords: Packaging, Branding, Labelling, E-commerce, Purchasing Decisions

Item Type: Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci: Packaging, Branding, Labelling, E-commerce, dan Keputusan Pembelian
Subjects: A Social Sciences > H Social Sciences (General)
A Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi dan Bisnis
Depositing User: PRASTYANI DYAH NONIK
Date Deposited: 16 Oct 2024 05:13
Last Modified: 16 Oct 2024 05:13
URI: http://eprint.unipma.ac.id/id/eprint/2074

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