EVALUASI BRANDING DIGITAL BOOGIE SECONDTHRIFT MENGGUNAKAN METODE DESIGN THINKING

Trianto, Andika Agus (2024) EVALUASI BRANDING DIGITAL BOOGIE SECONDTHRIFT MENGGUNAKAN METODE DESIGN THINKING. S1 thesis, Universitas PGRI Madiun.

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Abstract

Boogie Secondthrift is a fashion store run by five people and owned by Mr. Budi Santosa. It is located in the center of Madiun City, specifically at Jalan Halmahera No.50, Kartoharjo District. Digital branding has become crucial for enhancing public image. This digital branding can also help in reaching the market, building relationships with consumers, and increasing Boogie Secondthrift's branding and sales. The purpose of this study is to determine the results of applying the Design thinking method in Boogie Secondthrift's digital branding. The method used in this research is design thinking. The results of this study show that the evaluation of Boogie SecondThrift's digital branding using the Design thinking method successfully identified the main problems, namely the lack of followers on social media, suboptimal content performance, and limited number of viewers. After implementing a product posting schedule and advertising on Instagram, TikTok, and the Shopee e-commerce platform, the results show that the highest sales increase from May to July occurred on the Instagram platform. Keywords – Digital Branding, Evaluasi

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Branding Digital; Evaluasi
Subjects:	T Technology > T Technology (General)
Divisions:	Fakultas Teknik > Sistem Informasi
Depositing User:	ANDIKA AGUSTRIANTO ANDIKA
Date Deposited:	21 Aug 2024 06:41
Last Modified:	21 Aug 2024 06:41
URI:	http://eprint.unipma.ac.id/id/eprint/1670

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