Pengaruh Kualitas Layanan dan Citra Wisata Terhadap Kepuasan Pengunjung Di Museum Trinil

Rahma, Ervi Aulia (2024) Pengaruh Kualitas Layanan dan Citra Wisata Terhadap Kepuasan Pengunjung Di Museum Trinil. S1 thesis, Universitas PGRI Madiun.

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Abstract

Museum Trinil is one of the paleoanthropological sites where its existence serves not only as a center for education and research but also as a scientific tourism destination that attracts interest from various segments. The existence of Museum Trinil as a tourist destination requires attention that can be achieved through visitor satisfaction. This research aims to examine the influence of service quality and the tourism image on visitor satisfaction at Museum Trinil using a quantitative approach. Data were collected from 80 respondents using incidental sampling technique. The research instrument was a questionnaire designed to measure visi-tors' perceptions of the service quality provided, the tourism image of Museum Trinil, and satisfaction levels during their visit. Data analysis was performed using simple linear regression to evaluate the relationships between variables. The research results indicate that service quality significantly affects visitor satisfaction at Museum Trinil with a significance value of 0.027. However, the tourism image variable did not show a significant influence on visitor satisfaction with a value of 0.435. Simultaneously, both service quality and tourism image significantly influence visitor satisfaction with a value of 0.001. These findings highlight the importance of museum management in continually improving the service quality provided to visitors and enhancing the tourism image of Museum Trinil as a strategy to increase visitor satisfaction. The practical implications of this study are rel-evant in the context of tourism destination management, where increasing visitor satisfaction can positively impact the development, promotion, and sustainability of Museum Trinil. Overall, this research contributes to understanding the factors influencing visitor satisfaction at Museum Trinil and provides practical guidance for managers to enhance visitor experiences and ensure the sustainability of this valuable tourist destination.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	service quality; tourism image; visitor satisfaction.
Subjects:	A Social Sciences > HB Economic Theory A Social Sciences > HC Economic History and Conditions
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Ekonomi
Depositing User:	RAHMA AULIA ERVI
Date Deposited:	13 Aug 2024 05:12
Last Modified:	13 Aug 2024 05:12
URI:	http://eprint.unipma.ac.id/id/eprint/1376

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