PENGARUH PRODUCT MARKET COMPETITION DAN INTELLECTUAL CAPITAL TERHADAP NILAI PERUSAHAAN DENGAN POLITICAL CONNECTION SEBAGAI VARIABEL MODERASI

Rini, Maya Devi Puspita (2026) PENGARUH PRODUCT MARKET COMPETITION DAN INTELLECTUAL CAPITAL TERHADAP NILAI PERUSAHAAN DENGAN POLITICAL CONNECTION SEBAGAI VARIABEL MODERASI. S1 thesis, Universitas PGRI Madiun.

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Abstract

ABSTRACT Maya Devi Puspita Rini. 2026. The Effect of Product Market Competition and Intellectual Capital on Firm Value with Political Connection as a Moderating Variable. Undergraduate Thesis. Bachelor of Accounting Study Program, Faculty of Economics and Business, PGRI Madiun University. Supervisor (I) Moh. Ubaidillah, S.Pd., M.Si. Supervisor (II) Richo Diana Aviyanti, S.E., M.Ak. This study aims to Analyze The Effect Of Product Market Competition And Intellectual Capital On Firm Value, With Political Connection As A Moderating Variable In Infrastructure Companies Listed On The Indonesia Stock Exchange for the 2021-2025 period. This quantitative research uses secondary data and is tested with multiple linear regression as well as moderated regression analysis (MRA) on 57 company reports. The results show that Product Market Competition has a negative and significant effect on Firm Value, while Intellectual Capital has a positive and significant effect on Firm Value. Moderation testing results show that Political Connection can moderate the effect of Product Market Competition on Firm Value, but it cannot moderate the effect of Intellectual Capital on Firm Value. This study is expected to serve as a reference for companies in increasing firm value through managing competition strategies and intellectual. Keywords: Product Market Competition, Intellectual Capital, Political Connection, Firm Value.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Product Market Competition; Intellectual Capital; Political Connection; Firm Value.
Subjects:	A Social Sciences > HG Finance
Divisions:	Fakultas Ekonomi dan Bisnis > Akuntansi
Depositing User:	PUSPITA DEVI MAYA
Date Deposited:	15 Sep 2026 06:45
Last Modified:	15 Sep 2026 06:45
URI:	http://eprint.unipma.ac.id/id/eprint/9737

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