PENGARUH DIGITAL MARKETING TERHADAP PENJUALAN PRODUK TELUR BEBEK PADA HILMI JAYA FARM KABUPATEN NGAWI MENGGUNAKAN METODE AIDA

Hilmi, Misbahul Faisal (2026) PENGARUH DIGITAL MARKETING TERHADAP PENJUALAN PRODUK TELUR BEBEK PADA HILMI JAYA FARM KABUPATEN NGAWI MENGGUNAKAN METODE AIDA. S1 thesis, Universitas PGRI Madiun.

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Abstract

Misbahul Faisal Hilmi. 2026. The Effect of Digital Marketing on Increasing Sales of Livestock Products at Hilmi Jaya Farm, Ngawi Regency Using the AIDA Method. Undergraduate Thesis. Information Systems Study Program, Universitas PGRI Madiun. Advisor (I) Noordin Asnawi, S.Kom., M.Kom. Advisor (II) Ridho Pamungkas, S.Kom., M.Kom. The rapid development of digital technology has encouraged business owners to utilize digital marketing to expand market reach and increase product sales. Hilmi Jaya Farm is a duck egg farming business located in Ngawi Regency that previously relied on sales through collectors, resulting in limited market reach and less competitive selling prices. This study aims to analyze the implementation of digital marketing in increasing duck egg sales using the AIDA (Attention, Interest, Desire, Action) method. This research employed a quantitative method with a before-after approach by analyzing sales data before and after the implementation of digital marketing. The results showed that the implementation of digital marketing through TikTok, Facebook, a website, and Shopee successfully increased the selling price of the products and improved total sales by 31.96%. Based on these findings, the implementation of digital marketing using the AIDA method proved effective in improving the marketing performance and sales of duck egg products at Hilmi Jaya Farm.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Digital Marketing, AIDA, Penjualan, Telur Bebek, Hilmi Jaya Farm. Digital Marketing, AIDA, Sales, Duck Eggs, Hilmi Jaya Farm.
Subjects:	T Technology > T Technology (General)
Divisions:	Fakultas Teknik > Sistem Informasi
Depositing User:	HILMI FAISAL MISBAHUL
Date Deposited:	10 Aug 2026 04:00
Last Modified:	10 Aug 2026 04:00
URI:	http://eprint.unipma.ac.id/id/eprint/8830

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