RAMADHAN, YUSRENDRA ILHAM (2025) PENGARUH SELF EFFICACY, EMPLOYER BRANDING, DAN NEED FOR ACHIEVEMENT TERHADAP INTENTION TO APPLY GEN Z DIKOTA MADIUN PADA PERUSAHAAN E-COMMERCE. S1 thesis, UNIVERSITAS PGRI MADIUN.
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Abstract
An organization's success is supported by the compensation and career development opportunities provided to its members.Achieving organizational goals depends not only on technology but also on the people who carry out the work. Therefore, competent human resources are needed in a company.This study aims to determine the effect of Self-Efficacy, Employer Branding, and Need for Achievement on the Intention to Apply for Gen-Z in Madiun City and an E-Commerce Company. This research was quantitative. A sample of 384 respondents was used. The sampling technique used was accidental sampling. Data analysis in this study used multiple linear regression analysis. The results show: 1) Partially, the self-efficacy variable (X1) has a positive and significant effect towards the intention to apply for Gen Z in Madiun City and an E-Commerce Company; 2) Partially, the employer branding variable (X2) has a positive and significant influence towards Gen-Z's intention to apply to E-commerce companies in Madiun City; 3) Partially, the need for achievement variable (X3) has a positive and significant influence towards Gen Z's intention to apply to E-commerce companies in Madiun City.
| Item Type: | Thesis/Skripsi/Tugas Akhir (S1) |
|---|---|
| Kata Kunci: | Self Efficacy, Employer Branding, Need for Achievement, Intention to Apply |
| Subjects: | A Social Sciences > HC Economic History and Conditions |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | RAMADHAN ILHAM YUSRENDRA |
| Date Deposited: | 15 Oct 2025 03:25 |
| Last Modified: | 15 Oct 2025 03:25 |
| URI: | http://eprint.unipma.ac.id/id/eprint/5503 |
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