PENGARUH CONTENT MARKETING, BRAND AMBASSADOR, DAN CITRA MEREK TERHADAP LOYALITAS PELANGGAN PRODUK SUSU ULTRA (Studi Empiris Konsumen Produk Susu Ultra di Kota Madiun)

INDRIASTUTI, MAHA SURYANI (2025) PENGARUH CONTENT MARKETING, BRAND AMBASSADOR, DAN CITRA MEREK TERHADAP LOYALITAS PELANGGAN PRODUK SUSU ULTRA (Studi Empiris Konsumen Produk Susu Ultra di Kota Madiun). S1 thesis, Universitas PGRI Madiun.

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HALAMAN DEPAN s.d DAFTAR LAMPIRAN.pdf
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ABSTRAK & ABSTRACT.pdf
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BAB I.pdf
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BAB V.pdf
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DAFTAR PUSTAKA.pdf
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LAMPIRAN.1.pdf
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Abstract

Increasingly fierce competition in the food and beverage industry demands that companies implement effective strategies to increase customer loyalty. This study aims to examine the influence of content marketing, brand ambassadors, and brand image towards customer loyalty of Ultra Milk products in Madiun City. The quantitative approach used was purposive sampling, involving 385 respondents who were Ultra Milk consumers. Data were collected through questionnaires and analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression, and hypothesis testing using SPSS version 25 software. The results of the analysis indicate that content marketing, brand ambassadors, and brand image have a partial positive and significant effect towards customer loyalty.

Item Type: Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci: Content Marketing; Brand Ambassadors; Brand Image; Customer Loyalty.
Subjects: A Social Sciences > HB Economic Theory
L Education > LB Theory and practice of education
L Education > LB Theory and practice of education > LB1501 Primary Education
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: INDRIASTUT SURYANI MAHA
Date Deposited: 14 Oct 2025 05:38
Last Modified: 14 Oct 2025 05:38
URI: http://eprint.unipma.ac.id/id/eprint/5450

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