PENGARUH DAYA TARIK, AKSESIBILITAS WISATA, FASILITAS WISATA, DAN ELECTRONIC WORD OF MOUTH TERHADAP MINAT BERKUNJUNG KEMBALI (Studi Empiris Pada Pengunjung Monumen Jenderal Soedirman Pacitan)

Mahmudatunnisa, Zulfa (2025) PENGARUH DAYA TARIK, AKSESIBILITAS WISATA, FASILITAS WISATA, DAN ELECTRONIC WORD OF MOUTH TERHADAP MINAT BERKUNJUNG KEMBALI (Studi Empiris Pada Pengunjung Monumen Jenderal Soedirman Pacitan). S1 thesis, Universitas PGRI Madiun.

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Abstract

The purpose of this study is to determine whether tourist attraction, accessibility, tourism facilities, and electronic word of mouth have an influence on revisit intention. This research was conducted at the General Soedirman Monument, a historical tourism destination located in Pacitan Regency, East Java. The sample consisted of 385 respondents. The research employed a quantitative approach with a survey method. The data analysis technique used was multiple linear regression to examine the effect of each independent variable on the dependent variable, with the assistance of SPSS version 25. The results of this study indicate that tourist attraction, accessibility, and facilities have a positive and significant influence on revisit intention. However, electronic word of mouth does not have a significant effect on revisit intention. This may be due to the suboptimal use of social media and digital platforms in promoting the monument more widely. These findings are expected to serve as evaluation material and consideration for tourism managers as well as the local government in improving the quality and image of historical tourism destinations in Pacitan Regency.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Tourist Attraction, Accessibility, Tourism Facilities, Electronic Word of Mouth, General Soedirman Monument in Pacitan
Subjects:	D History General and Old World > D History (General) A Social Sciences > HB Economic Theory A Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ZULFA MAHMUDATUNNISA ZULFA
Date Deposited:	16 Oct 2025 07:25
Last Modified:	16 Oct 2025 07:25
URI:	http://eprint.unipma.ac.id/id/eprint/5441

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