PENGARUH PROMOSI, HARGA TIKET, FASILITAS, DAN LOKASI TERHADAP MINAT BERKUNJUNG ULANG WISATAWAN DI OBJEK WISATA WADUK BENING WIDAS MADIUN

HANDRIAVINOZITA, EDELWEIS GLADIS (2025) PENGARUH PROMOSI, HARGA TIKET, FASILITAS, DAN LOKASI TERHADAP MINAT BERKUNJUNG ULANG WISATAWAN DI OBJEK WISATA WADUK BENING WIDAS MADIUN. S1 thesis, Universitas PGRI Madiun.

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Abstract

This research aims to empirically prove the influence of promotions, ticket prices, facilities, and location on the interest of tourists to revisit the Waduk Bening Widas Madiun tourist attraction. The research uses primary data sources derived from the responses of respondents through questionnaire items. The population in this study comprises tourists of Waduk Bening Widas Madiun, using a non-probability sampling method with purposive sampling, with a sample size of 384 tourists. The method used in this research employs a quantitative approach with the assistance of the SPSS (Statistical Package for Social Sciences) version 25.0 program. The results of this study indicate that promotion has a positive and significant effect on tourists' intention to revisit, ticket prices have a positive and significant effect on tourists' intention to revisit, facilities have a positive and significant effect on tourists' intention to revisit, and location has a positive and significant effect on tourists' intention to revisit.

Item Type: Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci: Promotion; Ticket Prices; Facilities; Location; Intention of Revisit
Subjects: A Social Sciences > H Social Sciences (General)
A Social Sciences > HB Economic Theory
A Social Sciences > HC Economic History and Conditions
A Social Sciences > HG Finance
A Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: HANDRIAVIN GLADIS EDELWEIS
Date Deposited: 14 Oct 2025 06:43
Last Modified: 14 Oct 2025 06:43
URI: http://eprint.unipma.ac.id/id/eprint/5322

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