PENGARUH LIVE STREAMING, KUALITAS PRODUK, LIFESTYLE DAN TREND FASHION TERHADAP KEPUTUSAN PEMBELIAN PRODUK THRIFT DI APLIKASI TIKTOK (Studi Kasus Pada Masyarakat Kota Madiun)

HAYUNINGTYAS, DINY AGGITA (2025) PENGARUH LIVE STREAMING, KUALITAS PRODUK, LIFESTYLE DAN TREND FASHION TERHADAP KEPUTUSAN PEMBELIAN PRODUK THRIFT DI APLIKASI TIKTOK (Studi Kasus Pada Masyarakat Kota Madiun). S1 thesis, Universitas PGRI Madiun.

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Abstract

The development of digital technology has changed the way consumers interact with products, one example being the phenomenon of purchasing thrift products marketed through the live streaming feature on the TikTok app. This study aims to analyze the influence of live streaming, product quality, lifestyle, and fashion trends towards thrift product purchase decisions among the Madiun City community. This study used a quantitative approach with a purposive sampling technique. The number of respondents in this study was 387 people who had purchased thrift products through TikTok. Data collection was conducted through questionnaires, and data analysis was conducted using validity tests, reliability tests, classical assumption tests, multiple linear regression, and hypothesis testing, using SPSS version 25. The results indicate that live streaming, product quality, lifestyle, and fashion trends partially have a positive and significant influence towards thrift product purchase decisions on TikTok.

Item Type: Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci: Live Streaming; Product Quality; Lifestyle; Fashion Trends; Purchase Decision
Subjects: A Social Sciences > HF Commerce
A Social Sciences > HN Social history and conditions. Social problems. Social reform
L Education > L Education (General)
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: HAYUNINGTY AGGITA DINY
Date Deposited: 14 Oct 2025 06:02
Last Modified: 14 Oct 2025 06:02
URI: http://eprint.unipma.ac.id/id/eprint/5295

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